Use social media as an aid, not a crutch.

Reach out to friends and colleagues you know well and ask for referrals to people who might be able to help you. You can absolutely reach out to your connections on LinkedIn and Facebook, but once you get beyond friends, family and close personal and business colleagues, you need to reread tip number one: Get your face in the place! Let me ask you a question. Do you think it is likely that a person would ask his good friends or very busy colleagues to sit down and talk with you if he had not met you face to face or at least established some kind of relationship with you? Relationships can develop when people communicate via phone, email or chat over a period of time but meaningful connections are more readily established when people have the opportunity to meet. (Remember technology makes it easy for us to meet face to face when we are unable to meet in person).

When thinking about Facebook and LinkedIn, remember you may know someone as a friend, family member or colleague but you don’t always know who they know. Not all our connections and certainly not our future connections are linked to us thorough social media.

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